PAINT THE TOWN RED PARTY THEME HOW TO
PAINT THE TOWN RED PARTY THEME OFFLINE

“Many people are WFH in their hometowns, so we send art kits to them and then decide the day and time,” says Vinisha, who launched the company four-and-a-half years ago after a trip to Australia with her husband. “I served wine, finger food and everyone had a great time as few of them had ever painted on a canvas or used an easel.” Mumbai-based Vinisha Savla, founder of Paintology, has also been conducting virtual paint parties across the country. So I got six or seven of her friends home, the instructor got online and we all made a painting of a ballerina,” she says.

So I wanted to do something special but also ensure it was safe. “It was in August and the pandemic was raging. Drishya Gupta, for instance, threw her mother Seema Goyal a paint party to mark her 50th birthday last year. So we began doing online events, where we sent kits to people and then hosted a 60-minute session on Zoom,” says Indrajala. “We did Insta Lives every Friday and Saturday and our followers painted with us. “And I prefer to have a minimum of 10 people though we have hosted it for 100 to 200 people when we do corporate events.” Other companies, like IlluminArty, switched to virtual parties during the pandemic.

PAINT THE TOWN RED PARTY THEME OFFLINE

We prefer offline events as it’s a social event where people meet, chat, relax and paint,” she says. “Many people wanted to do it before and after the second wave.

We provide the art material - easel, canvas, brushes, acrylic paint - and the guests get to keep the painting they make.” Ruchi Mehta, founder of The Paint Social which has hosted paint parties across the country, says they did get requests to conduct these parties for baby showers during the pandemic. “We did one, based on the artist S H Raza on request, and also a 1990s theme party.

PAINT THE TOWN RED PARTY THEME HOW TO

“A paint party is a 90-minute guided art session where a resident artist or IlluminArtist teaches participants step by step how to create a painting,” says Indrajala, adding that the theme is conceptualised beforehand. And when we held public events, we got bookings for private parties,” says Indrajala, adding that IlluminArty is an experiential creative workshop company. “We did our first public paint part in Chennai in December 2018 at a lounge bar and after that there was no turning back. Indrajala Moturi and Mridul Sahuwala, founders of IlluminArty which organised the paint party for Karishma and her friends, initially focused on doing art workshops for corporates when they launched their company in 2017. And paint parties are ideal when you are cooped up at home due to the pandemic or the inclement weather as they can also be held online.

Playing with colours can be destressing and healing. While earlier they were held in malls, public spaces, art galleries, and for corporates, outfits are now curating these creative experiences for weddings, birthdays, kitty parties and anniversaries. It was therapeutic, especially as the bride was stressed out with all the wedding planning.” Private paint parties - where people get together to learn how to create a painting from scratch under the guidance of an instructor - are getting popular across cities. “We hosted it at a café, all of us wore pink. Since the bride loves painting, we thought a paint party would be fun,” says Karishma. “We wanted to do something different and had seen photos of paint parties on Instagram. With acrylic paints, brushes and aprons, they filled their canvases with the silhouette of a woman against a vivid backdrop. CHENNAI: When she wanted to throw her friend a bridal shower, Karishma Menon and her gang of girls decided to paint the town red.

Paint the town red party theme